Every campaign is different.

Some require lots of television. Some require a mail-focused approach. Some need strong internet marketing. Most need a combination of all of the above.

Brightside's key is developing a customized "Win Equation" to get you over 51% on Election Day.

The Win Equation is based on deep research of the electorate to determine who will turn out to vote, prioritization of what sub-groups or micro-targets can get you to 51%, development of messaging to win over those voters, and execution of high quality paid media to deliver that message.

We're good at what we do. We win campaigns.

Brightside Communications is owned and operated by Bijoy Datta, an experienced Republican campaign manager and media consultant based in Upstate New York.

In recent years, Brightside has worked on successful campaigns across New York State that have elected seven District Attorneys, nine State and County-level Judges, three Mayors, two Sheriffs, and two County Executives.

Bijoy has worked professionally in politics for 20 years on campaigns ranging from New York State Governor to State Senate and Assembly, County Executive, Mayor, District Attorney, Judge, Sheriff, County Legislature and more.

Have questions? Contact us now.